The MSU Athletic Department will unveil its brand identification for ALL SPORTS this afternoon at 3:15 pm.

The big question is: will Michigan State keep the "Block S" on the Breslin Center floor and the center of the Football Field, or will it move to the "Sparty" head?

Mark Hollis wants everything consistent, and it should be for MSU brand identity sake. All uniforms, playing surfaces, everything needs to be consistent -- and over time, brand identity will grow.

There is concern that there are enough "Block S" images out there (Syracuse, Stanford, NC State, Mich St) that to use it as a primary identifier... well Michigan State just does not stand out. But, there is the point of legacy and history to also consider. The ES digs the Block S -- I like it.

We already know this -- the color will be a dark green, the same shade of dark green that was displayed by the men's and women's basketball teams this year. The ES loves dark green - it's the opposite of blue.

As stated in the release: "student-athletes, representing football, men's basketball, women's basketball, hockey and volleyball, will be on hand to model new uniforms for the 2010-11 season. These uniforms will incorporate consistent use of colors, logos, lettering and numerals. A brand and identity standards manual also will be presented that provides guidelines for the appropriate use of logos."

This is a huge positive step forward for Spartan athletics. The ES is looking forward to it.