I guess the reason is that it can be viewed as advertising for Twitter. This won't last, because you can't legislate behavior and people's willingness to use the most current technology. Funny: the NCAA will allow institutions to post the NCAA logo, school logos, facility name, and corporate sponsorships... but not #NCAA or ncaa.org. Someone from Twitter must have pissed off Mark Emmert.
It doesn't fit the edge of the Big Ten and social media... look here.
I think the Spartans should officially change their Name and Logo: "Michigan State #Spartans"
Man, the NCAA is logically unaware of the social norms. Love the post by Zac Ellis at SI.com: "#dumb."
But they didn't outlaw the octothorpe. Haha Yes, the NCAA has it's brilliant moments.
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