New MSU Greek/Nike image: Goodbye "S" The Enlightened Spartan: New MSU Greek/Nike image: Goodbye "S"

Saturday, April 24, 2010

New MSU Greek/Nike image: Goodbye "S"

So, what do you think of the new Spartan image? Vote at the poll on the right. If you are asking the ES... it's pretty good - again, this is a Nike "Rollerball" look, but not as strong as they've done at other institutions. This looks sharp, love the colors, the consistency; the type face is interesting. They developed a new "Spartan Font" which looks sharp, but a bit futuristic instead of Greek as they describe. As for the football uniform, my favorite is the one Eric Gordon (#43) is wearing, which says "Michigan State" in front and is solid green. There is your typical Nike flair to the FB uniforms, but it isn't too overdone. For all the other sports, it looks sharp. There are some photos below.

Still no word on the potential impact of the logo design on the playing surfaces. Expect it to be consistent with the "primary identity" however. Goodbye Block S on the football and basketball courts. Matter of fact, you don't see the Block S anywhere, kind of as expected.

A refined color palette allows for instant team identification and heightens emotional ties to the Spartan nickname and Greek history.
Primary Colors
SPARTAN GREEN: Evokes hope and growth. Symbolizes land and farming roots. WHITE: Represents integrity, hope, confidence and faith.
Secondary Accent Colors
SPARTAN SILVER: Symbolically represents intelligence, dignity, quality, industrial sleekness and modernity.
SPARTAN BRONZE: Symbolically represents strength and integrity, and was used as a material in Spartan armor.

Primary Identity
A consistent primary mark - the Spartan helmet logo - to represent the school clarifies the university's identity. The Spartan helmet logo is timeless, unique, and strong. Reinforcement of the primary identity will build worldwide brand equity.

A custom display face (Spartan Bold), which is used in the MICHIGAN STATE and SPARTANS logos, has been designed to enhance the overall identity system by using inspiration from Greek architecture and the Spartan ethos of simplicity and strength.

Tertiary Mark
The MSU Shield logo is inspired by Spartan battle weapons, and uses the university acronym as the base identifier. The mark's shape and color reflects Spartan shields, which were typically made of a wood core and then faced with bronze for strength.

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